We have created this privacy statement (version 07.06.2022-112050167) in order to provide you with the best possible service in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws to explain which personal data (data for short) we as the controller - and the processors (e.g. providers) commissioned by us - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We inform you comprehensively about data that we process about you.
Privacy statements usually sound very technical and use legal terminology. This privacy statement, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader friendly waylinks to further information are provided, and Graphics has been brought into use. In this way, we provide information in clear and simple language that we only process personal data in the course of our business activities if there is a corresponding legal basis. This is certainly not possible with the most succinct, unclear and legalistic explanations possible, as is often standard practice on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or the other piece of information that you did not know yet.
If you still have questions, we would like to ask you to contact the responsible office mentioned below or in the imprint, to follow the existing links and to look at further information on third party sites. Our contact details can of course also be found in the imprint.
This data protection declaration applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (order processors). By personal data, we mean information within the meaning of Art. 4 No. 1 DSGVO, such as a person's name, e-mail address and postal address. The processing of personal data ensures that we can offer and invoice our services and products, whether online or offline. The scope of this privacy policy includes:
In short: The data protection declaration applies to all areas in which personal data is processed in a structured manner within the company via the aforementioned channels. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access point to EU law, at. https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read up.
We only process your data if at least one of the following conditions applies:
Further conditions such as the performance of recordings in the public interest and the exercise of official authority as well as the protection of vital interests do not generally occur with us. If such a legal basis should be relevant, it will be indicated at the appropriate place.
In addition to the EU regulation, national laws also apply:
If other regional or national laws apply, we will inform you about them in the following sections.
If you have any questions regarding data protection or the processing of personal data, you will find the contact details of the responsible person or office below:
WEKA Industry Media GmbH
Dresden street 43
1200 Vienna
Beatrice Schmidt
Patricia Schubirsch
Email: dsgvo@industriemedien.at
Phone: +43-1-40410
Imprint: https://industriemedien.at/impressum
The fact that we only store personal data for as long as is absolutely necessary for the provision of our services and products applies as a general criterion at our company. This means that we delete personal data as soon as the reason for processing the data no longer exists. In some cases, we are required by law to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
Should you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as soon as possible and insofar as there is no obligation to store it.
We will inform you about the specific duration of the respective data processing below, provided that we have further information on this.
In accordance with Articles 13, 14 of the GDPR, we inform you about the following rights you have to ensure that data processing is fair and transparent:
In short: You have rights - do not hesitate to contact the responsible body listed above with us!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can complain to the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) contact. The following local data protection authority is responsible for our company:
Leader: Mag. Dr. Andrea Jelinek
Address: Barichgasse 40-42, 1030 Vienna
Phone no.: +43 1 52 152-0
E-mail address: dsb@dsb.gv.at
Website: https://www.dsb.gv.at/
We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contractually necessary and in any case only to the extent that this is generally permitted. Your consent is in most cases the most important reason that we have data processed in third countries. Processing personal data in third countries such as the U.S., where many software vendors provide services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, it may happen that collected data is linked with data from other services of the same provider, if you have a corresponding user account. Where possible, we try to use server locations within the EU, if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, at the appropriate places in this privacy policy.
To protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.
Article 25 of the GDPR refers to "data protection through technical design and data protection-friendly default settings" and thus means that both software (e.g., forms) and hardware (e.g., access to the server room) should always be designed with security in mind and that appropriate measures should be taken. If necessary, we will go into more detail on specific measures below.
TLS, encryption and https sound very technical and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transfer data over the Internet in a tap-proof way.
This means that the complete transmission of all data from your browser to our web server is secured - no one can "listen in".
In this way, we have introduced an additional layer of security and comply with data protection through technology design (Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission protection by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g., beispielseite.de) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend doing a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to more information.
Communication summary 👥 Affected parties: All those who communicate with us by telephone, e-mail or online form Data processed: e.g. phone number, name, e-mail address, form data entered. You can find more details on this in the respective contact type used 🤝 Purpose: Handling communication with customers, business partners, etc. 📅 Storage period: duration of the business case and legal requirements ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. b DSGVO (Contract), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
When you contact us and communicate by phone, e-mail or online form, personal data may be processed.
The data will be processed for the handling and processing of your question and the related business transaction. The data is stored for as long as it is required by law.
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
When you call us, the call data is stored pseudonymously on the respective terminal device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data is deleted as soon as the business case has been terminated and legal requirements permit.
If you communicate with us by e-mail, data may be stored on the respective end device (computer, laptop, smartphone,...) and data is stored on the e-mail server. The data is deleted as soon as the business case has been terminated and legal requirements allow it.
If you communicate with us using an online form, data is stored on our web server and, if necessary, forwarded to an e-mail address of ours. The data is deleted as soon as the business case has been terminated and legal requirements permit.
The processing of the data is based on the following legal bases:
In this section, we would like to explain what a data processing agreement is and why it is needed. Because the word "data processing agreement" is a bit of a mouthful, we will often only use the acronym DPA in this text. Like most companies, we do not work alone, but also use the services of other companies or individuals. By involving various companies or service providers, we may pass on personal data for processing. These partners then act as processors with whom we conclude a contract, the so-called data processing agreement (DPA). The most important thing for you to know is that the processing of your personal data takes place exclusively in accordance with our instructions and must be regulated by the DPA.
As a company and website owner, we are responsible for all data that we process from you. In addition to the responsible parties, there may also be so-called processors. This includes any company or person who processes personal data on our behalf. More precisely and according to the GDPR definition: any natural or legal person, authority, institution or other body that processes personal data on our behalf is considered a processor. Consequently, processors can be service providers such as hosting or cloud providers, payment or newsletter providers, or large companies such as Google or Microsoft, for example.
For a better understanding of the terminology, here is an overview of the three roles in the GDPR:
Affected (you as a customer or interested party) → Responsible (we as a company and a client) → Processor (Service providers such as web hosters or cloud providers)
As already mentioned above, we have concluded an AVV with our partners who act as processors. This states first and foremost that the processor will process the data to be processed exclusively in accordance with the GDPR. The contract must be concluded in writing, although in this context the electronic conclusion of the contract is also considered "in writing". Only on the basis of the contract will the processing of personal data take place. The contract must contain the following:
Furthermore, the contract contains all the obligations of the processor. The most important obligations are:
You can see what such an AVV looks like in concrete terms, for example, at https://www.wko.at/service/wirtschaftsrecht-gewerberecht/eu-dsgvo-mustervertrag-auftragsverarbeitung.html view. A sample contract is presented here.
Cookies summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: depends on the respective cookie. You can find more details about this below or from the manufacturer of the software that sets the cookie. Data processed: Depending on the cookie used in each case. More details can be found below or from the manufacturer of the software that sets the cookie. 📅 Storage duration: depends on the respective cookie, can vary from hours to years ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests). |
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. Here, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
For example, cookie data can look like this:
Name: _ga
Value: GA1.2.1326744211.152112050167-9
Intended use: Differentiation of website visitors
Expiration date: After 2 years
A browser should be able to support these minimum sizes:
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues surfing on other pages and later goes to the checkout. Through these cookies, the shopping cart is not deleted even if the user closes his browser window.
Purpose cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Targeting cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And, of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
The purpose ultimately depends on the cookie in question. You can find more details below or from the manufacturer of the software that sets the cookie.
Cookies are small helpers for many different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
The storage period depends on the particular cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also "Right of objection" below). Furthermore, cookies that are based on consent will be deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies, but allow all other cookies.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.
The so-called "Cookie Guidelines" have been in place since 2009. This states that the storage of cookies is a Consent (Article 6 para. 1 lit. a DSGVO) is required from you. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
For absolutely necessary cookies, even if no consent has been given, there are legitimate interests (Article 6(1)(f) DSGVO), which in most cases are of an economic nature. We want to provide the visitors of the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
If cookies are used that are not absolutely necessary, this only happens in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, if used software uses cookies.
Web hosting summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: professional hosting of the website and safeguarding of the operation 📓 Processed data: IP address, time of website visit, browser used and other data. More details can be found below or at the respective web hosting provider used. 📅 Storage period: depending on the respective provider, but usually 2 weeks ⚖️ Legal basis: Art. 6 para. 1 lit.f DSGVO (Legitimate Interests) |
When you visit websites nowadays, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By the way, by website we mean the entirety of all web pages on a domain, i.e. everything from the home page (homepage) to the very last subpage (like this one). By domain, we mean, for example, example.de or sampleexample.com.
When you want to view a website on a computer, tablet, or smartphone, you use a program called a web browser to do so. You probably know some web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox, and Apple Safari. We say browser or web browser for short.
To display the website, the browser must connect to another computer where the website's code is stored: the web server. Operating a web server is a complicated and costly task, which is why this is usually done by professional providers, the providers. These offer web hosting and thus ensure reliable and error-free storage of website data. A whole lot of technical terms, but please stay tuned, it gets better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data, on the other hand, the web server must also store data for a while to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.
The purposes of data processing are:
Even while you are visiting our website right now, our web server, which is the computer on which this website is stored, usually automatically stores data such as
As a rule, the above data is stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed by authorities in the event of unlawful conduct.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not share your data without consent!
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f DSGVO (protection of legitimate interests), because the use of professional hosting with a provider is necessary to present the company on the Internet in a secure and user-friendly manner and to be able to pursue attacks and claims from this if necessary.
As a rule, there is a contract between us and the hosting provider for commissioned processing pursuant to Art. 28 f. DSGVO, which ensures compliance with data protection and guarantees data security.
Web Analytics Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. You can find more details on this in the respective web analytics tool used. 📅 Storage duration: depending on the web analytics tool used. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
We use software on our website to evaluate the behavior of website visitors, known as web analytics for short. This involves collecting data that is stored, managed and processed by the respective analytic tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various testing options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (so-called A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.
With our website we have a clear goal in mind: we want to deliver the best web offer on the market for our industry. To achieve this goal, we want to offer the best and most interesting offer on the one hand, and on the other hand make sure that you feel completely comfortable on our website. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our web offer for you and us accordingly. For example, we can see how old our visitors are on average, where they come from, when our website is most visited or which content or products are particularly popular. All this information helps us to optimize the website and thus best adapt it to your needs, interests and wishes.
Exactly what data is stored depends, of course, on the analysis tools used. But as a rule, for example, which content you view on our website, which buttons or links you click on, when you access a page, which browser you use, which device (PC, tablet, smartphone, etc.) you use to visit the website or which computer system you use is stored. If you agreed that location data may also be collected, these may also be processed by the web analytics tool provider.
In addition, your IP address is also stored. According to the General Data Protection Regulation (DSGVO), IP addresses are personal data. However, your IP address is usually stored pseudonymously (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data, such as your name, age, address or e-mail address are stored as a matter of principle. All this data, if collected, is stored pseudonymously. Thus, you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies store data only for a few minutes or until you leave the website again, other cookies can store data for several years.
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products. If it is required by law, as for example in the case of accounting, this storage period may also be exceeded.
You also have the right and the possibility to revoke your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection through cookies by managing, disabling or deleting cookies in your browser.
The use of web analytics requires your consent, which we have obtained with our cookie popup. This consent represents according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of web analytics, we detect errors of the website, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we use the tools only insofar as they have given consent.
Since web analytics tools use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy statements of the respective tools.
Information on specific web analytics tools, if any, is provided in the following sections.
Google Analytics Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics, which include data such as locations of accesses, device data, access duration and time, navigation behavior, click behavior, and IP addresses. More details can be found below in this Privacy Policy. 📅 Storage duration: depending on the properties used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
Google Analytics is a tracking tool used for traffic analysis of our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We thus know exactly what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is how it is possible to evaluate pseudonymous user profiles in the first place.
To be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is default. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.
Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152112050167-5
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: After 2 years
Name: _gid
Value: 2.1687193234.152112050167-1
Intended use: The cookie is also used to distinguish the website visitors
Expiration date: After 24 hours
Name: _gat_gtag_UA_
Value: 1
Intended use: Used to lower the request rate. When Google Analytics is deployed via Google Tag Manager, this cookie is named _dc_gtm_ .
Expiration date: After 1 minute
Name: AMP_TOKEN
Value: no data
Intended use: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Intended use: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: After 2 years
Name: __utmt
Value: 1
Intended use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: After 10 minutes
Name: __utmb
Value: 3.10.1564498958
Intended use: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: After 30 minutes
Name: __utmc
Value: 167421564
Intended use: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Intended use: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: After 6 months
Name: __utmv
Value: not specified
Intended use: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: After 2 years
Annotation: This list cannot claim to be complete, as Google also changes the choice of its cookies time and again.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Via heatmaps you can see exactly those areas that you click on. This gives us information about where you are "on the road" on our site.
Session Duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate (English: bounce rate): A bounce is when you view only one page on our website and then leave our website again.
Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also called IP location determination.
Technical information: Technical information may include your browser type, Internet service provider, or screen resolution.
Source of origin: Google Analytics and we are of course also interested in which website or which advertisement brought you to our site.
Other data includes contact details, any ratings, the playing of media (e.g. when you play a video on our site), the sharing of content via social media or adding it to your favorites. The list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.
Google has their servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of selecting a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics has a standard retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option of choosing the retention period for user data ourselves. There are five options available to us for this:
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period is reset each time you visit our website again within the specified period.
Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.
Under European Union data protection law, you have the right to access, update, delete, or restrict your data. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de and install it. Please note that this add-on only deactivates data collection by Google Analytics.
If you generally want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the "Cookies" section.
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. This consent represents according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and are also applicable to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.
We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.
We have turned on the advertising reports features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us - without being able to assign this data to individual persons - to get a better picture of our users. You can learn more about the advertising functions on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can control the use of your Google Account activity and information under "Advertising settings" on https://adssettings.google.com/authenticated end via checkbox.
Depending on your consent, personal data of you will be processed by Google Analytics in the so-called consent mode (or "Consent Mode"). You can choose whether you agree to Google Analytics cookies or not. By doing so, you also choose which data Google Analytics may process from you. This collected data is mainly used to perform measurements about user behavior on the website, to play out targeted advertising and to provide us with web analytics reports. As a rule, you consent to data processing by Google via a cookie consent tool. If you do not consent to data processing, only aggregated data will be collected and processed. This means that data cannot be assigned to individual users and thus no user profile of you is created. You can also only consent to statistical measurement. No personal data is processed and consequently not used for advertising or advertising success.
We have implemented IP address anonymization from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.
Google Tag Manager Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Organization of the individual tracking tools 📓 Processed data: The Google Tag Manager does not store any data itself. The data is collected by the tags of the web analytics tools used. 📅 Storage duration: depending on the web analytics tool used. ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
For our website, we use Google Tag Manager from Google Inc. For the European region, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Google Tag Manager allows us to centrally integrate and manage sections of code from various tracking tools that we use on our website.
In this privacy policy, we would like to explain in more detail what Google Tag Manager does, why we use it and how data is processed.
Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that record (track) your activities on our website, for example. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often originate from internal Google products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the Manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.
As the saying goes: organization is half the battle! And that of course also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The collected data from these tools show us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires a relatively large amount of time and it's easy to lose track. That's why we use the Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don't need any programming skills. This is how we manage to keep order in our tag jungle.
The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere "administrator" of the implemented tags. The data is recorded by the individual tags of the various web analysis tools. The data is passed through the Google Tag Manager to the individual tracking tools and is not saved.
However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. Please read our data protection texts for the individual analysis and tracking tools that we use on our website.
In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this only concerns the use and utilization of our Tag Manager and not your data that is stored via the code sections. We allow Google and others to receive selected data in anonymized form. We therefore consent to the anonymous sharing of our website data. Despite extensive research, we were unable to find out exactly which summarized and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing our own results with those of our competitors. Processes can be optimized on the basis of the information collected.
When Google stores data, this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. At https://www.google.com/about/datacenters/locations/?hl=de you can find out exactly where the Google servers are located.
You can find out how long the individual tracking tools store your data in our individual data protection texts for the individual tools.
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our data protection texts on the individual tracking tools, you will find detailed information on how you can delete or manage your data.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. This consent constitutes according to Art. 6 para. 1 lit. a DSGVO (consent) constitutes the legal basis for the processing of personal data as may occur during the collection by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. We can improve our efficiency with the help of the Google Tag Manager. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Tag Manager if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Tag Manager, can be found at https://business.safety.google/adsprocessorterms/.
If you want to find out more about Google Tag Manager, we recommend the FAQs at https://support.google.com/tagmanager/?hl=de#topic=3441530.
Email Marketing Summary 👥 Affected parties: Newsletter subscribers 🤝 Purpose: Direct advertising by e-mail, notification of system-relevant events 📓 Processed data: Data entered during registration, but at least the e-mail address. You can find more details on this in the email marketing tool used. 📅 Storage period: Duration of the existence of the subscription ⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests) |
In order to keep you up to date, we also use the option of e-mail marketing. If you have agreed to receive our e-mails or newsletters, your data will also be processed and stored. Email marketing is a sub-area of online marketing. It involves sending news or general information about a company, products or services by email to a specific group of people who are interested in them.
If you want to take part in our e-mail marketing (usually by newsletter), you normally just have to register with your e-mail address. To do this, you fill out an online form and send it off. However, we may also ask you to provide your title and name so that we can write to you personally.
Basically, the registration for newsletters works with the help of the so-called "double opt-in procedure". After you have registered for our newsletter on our website, you will receive an e-mail confirming your newsletter registration. This ensures that the e-mail address belongs to you and that no one has registered with a third-party e-mail address. We or a notification tool used by us logs each individual registration. This is necessary so that we can prove that the registration process is legally correct. As a rule, the time of registration, the time of registration confirmation and your IP address are saved. In addition, it is also logged when you make changes to your stored data.
Of course, we want to stay in touch with you and always present you with the most important news about our company. To do this, we use, among other things, e-mail marketing - often just referred to as "newsletters" - as an essential part of our online marketing. Provided you agree to this or it is legally permitted, we will send you newsletters, system e-mails or other notifications by e-mail. When we use the term "newsletter" in the following text, we mainly mean regularly sent e-mails. Of course, we do not want to bother you in any way with our newsletters. That's why we really always try to provide only relevant and interesting content. For example, you will learn more about our company, our services or products. Since we are always improving our offers, our newsletter will also tell you when there is news or when we are offering special, lucrative promotions. If we use a service provider that offers a professional mailing tool for our e-mail marketing, we do so in order to be able to offer you fast and secure newsletters. The purpose of our email marketing is basically to inform you about new offers and also to get closer to our business goals.
When you become a subscriber to our newsletter via our website, you confirm by e-mail that you are a member of an e-mail list. In addition to IP address and e-mail address, your title, name, address and telephone number may also be stored. However, only if you agree to this data storage. The data marked as such are necessary for you to participate in the service offered. Providing this information is voluntary, but failure to provide it will result in you not being able to use the service. In addition, information about your device or your preferred content on our website may be stored. You can find out more about the storage of data when you visit a website in the section "Automatic data storage". We record your declaration of consent so that we can always prove that this complies with our laws.
If you unsubscribe your e-mail address from our e-mail/newsletter distribution list, we may store your address for up to three years on the basis of our legitimate interests so that we can still prove your consent at that time. We may only process this data if we have to defend ourselves against any claims.
However, if you confirm that you have given us your consent to the newsletter registration, you can submit an individual deletion request at any time. If you permanently revoke your consent, we reserve the right to store your e-mail address in a blacklist. As long as you have voluntarily subscribed to our newsletter, we will of course retain your e-mail address.
You have the option to cancel your newsletter subscription at any time. To do this, you only need to revoke your consent to the newsletter subscription. This usually takes only a few seconds or one or two clicks. Most of the time, you will find a link to cancel your newsletter subscription right at the end of each email. If you really can't find the link in the newsletter, please contact us by mail and we will cancel your newsletter subscription immediately.
The sending of our newsletter takes place on the basis of your Consent (Article 6(1)(a) GDPR). This means that we may only send you a newsletter if you have actively subscribed to it beforehand. If necessary, we may also send you advertising messages on the basis of Section 7 (3) UWG if you have become our customer and have not objected to the use of your email address for direct advertising.
Information on specific email marketing services and how they process personal data, if available, can be found in the following sections.
Online Marketing Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Evaluation of visitor information to optimize the web offer. 📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed. You can find more details on this in the respective online marketing tool used. 📅 Storage duration: depending on the online marketing tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit.f DSGVO (Legitimate Interests). |
Online marketing refers to all measures that are carried out online to achieve marketing goals such as increasing brand awareness or closing a deal. Furthermore, our online marketing measures aim to draw people's attention to our website. In order to be able to show our offering to many interested people, we therefore engage in online marketing. This usually involves online advertising, content marketing or search engine optimization. To enable us to use online marketing efficiently and in a targeted manner, personal data is also stored and processed. On the one hand, the data helps us to show our content only to those people who are really interested in it, and on the other hand, we can measure the advertising success of our online marketing measures.
We want to show our website to every person who is interested in our offer. We are aware that this is not possible without consciously set measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and, in addition, always provide suggestions for improvement via data. This allows us to target our campaigns more precisely to our target group. So the purpose of these online marketing tools we use is ultimately to optimize our offering.
To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored in cookies (small text files), for example. With the help of this data, we can not only place traditional advertising, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store your data accordingly. For example, the named cookies store which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we may also store and process this.
Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing process. We are therefore unable to identify you as a person; we only store the pseudonymized, saved information in the user profiles.
The cookies may also be used, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.
In exceptional cases, unique data (name, email address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data to the user profile.
With all the advertising tools we use that store your data on their servers, we only ever receive aggregated information and never data that identifies you as an individual. The data only shows how well advertising measures worked. For example, we can see which measures prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.
We will inform you about the duration of data processing below, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. You can usually find detailed information about the individual cookies used by the provider in the respective data protection declarations of the individual providers.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
As cookies can generally be used with online marketing tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
If you have consented that third party providers may be used, the legal basis of the corresponding data processing is this consent. This consent constitutes according to Art. 6 para. 1 lit. a DSGVO (consent) represents the legal basis for the processing of personal data as it may occur when collected by online marketing tools.
We also have a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use the tools if you have given your consent.
Information on special online marketing tools - if available - can be found in the following sections.
We use HubSpot, a digital marketing tool, on our website. The service provider is the American company HubSpot, Inc, 25 First St 2nd Floor Cambridge, MA, USA. The company also has a registered office in Ireland at 1 Sir John Rogerson's Quay, Dublin 2, Ireland.
HubSpot also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
HubSpot uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, HubSpot undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Data Processing Agreement, which corresponds to the standard contractual clauses, can be found at https://legal.hubspot.com/dpa.
You can find out more about the data processed through the use of HubSpot in the Privacy Policy on https://legal.hubspot.com/de/privacy-policy .
We have concluded a data processing agreement (DPA) with HubSpot in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can find out exactly what a DPA is and, above all, what must be included in a DPA in our general section "Data processing agreement (DPA)".
This contract is required by law because HubSpot processes personal data on our behalf. It clarifies that HubSpot may only process data that it receives from us in accordance with our instructions and must comply with the GDPR. You can find the link to the data processing agreement (DPA) at https://legal.hubspot.com/dpa.
Security & Anti-Spam Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Cybersecurity 📓 Processed data: Data such as your IP address, name or technical data such as browser version You can find more details on this below and in the individual data protection texts. 📅 Storage period: Most of the data is stored until it is no longer required for the provision of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
With so-called security & anti-spam software, you can protect yourself and we can protect ourselves from various spam or phishing emails and possible other cyberattacks. Spam is advertising mails from a mass mailing that you did not ask for yourself. Such mails are also called data garbage and can also cause costs. Phishing mails, on the other hand, are messages that aim to build trust via fake news or websites in order to obtain personal data. Anti-spam software usually protects against unwanted spam messages or malicious mails that could introduce viruses into our system, for example. We also use general firewall and security systems that protect our computers from unwanted network attacks.
We place particularly high value on security on our website. After all, it's not just our security that's at stake, but yours as well. Unfortunately, cyber threats have become part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyberattack. And that is why a good defense system is absolutely necessary. A security system monitors all incoming and outgoing connections to our network or computer. In order to achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. Unauthorized data traffic is thus better prevented and we protect ourselves from cybercrime.
Exactly what data is collected and stored depends, of course, on the service in question. However, we always strive to use only programs that collect data very sparingly or store only data that is necessary for the fulfillment of the service offered. Basically, the service may store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Also, any performance and log data may be collected in order to detect possible incoming threats in a timely manner. This data is processed within the scope of the services and in compliance with applicable laws. This also includes the DSGVO in the case of US providers (via the standard contractual clauses). These security services also work in some cases with third-party providers who may store and/or process data under instruction and in accordance with the privacy policy and other security measures. The data storage is mostly done via cookies.
We will inform you about the duration of data processing below, provided we have further information on this. For example, security programs store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. In many cases, unfortunately, we lack precise information from the providers about the length of storage.
You also have the right and the option to withdraw your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As such security services may also use cookies, we recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
We use the security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security system against various cyber attacks.
Certain processing operations, in particular the use of cookies and the use of security functions, require your consent. If you have consented to your data being processed and stored by integrated security services, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
Information on special tools - if available - can be found in the following sections.
Google reCAPTCHA Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance and protection against cyber attacks 📓 Processed data: Data such as IP address, browser information, your operating system, limited location and usage data You can find more details below in this privacy policy. 📅 Storage duration: depending on the stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
Our primary goal is to secure and protect our website for you and for us in the best possible way. To ensure this, we use Google reCAPTCHA from Google Inc. For the European region, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine whether you are really a flesh and blood person and not a robot or other spam software. By spam we mean any unsolicited information that is sent to us electronically. With the classic CAPTCHAs, you usually had to solve text or picture puzzles to verify your identity. With reCAPTCHA from Google, we don't usually have to bother you with such puzzles. In most cases, all you have to do is tick a box to confirm that you are not a bot. With the new Invisible reCAPTCHA version, you no longer even have to tick the box. You can find out exactly how this works and, above all, which data is used for this in the course of this privacy policy.
reCAPTCHA is a free captcha service from Google that protects websites from spam software and misuse by non-human visitors. This service is most commonly used when you fill out forms on the Internet. A Captcha service is a type of automatic Turing test that is designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after the computer scientist Alan Turing), a human determines the difference between a bot and a human. With captchas, this is also done by a computer or software program. Classic captchas work with small tasks that are easy for humans to solve but present considerable difficulties for machines. With reCAPTCHA, you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. All you have to do here is tick the "I am not a robot" text field, and with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyzes your user behaviour. The software calculates a so-called captcha score from these user actions. Google uses this score to calculate the probability that you are human even before you enter the captcha. reCAPTCHA or captchas in general are always used when bots could manipulate or abuse certain actions (e.g. registrations, surveys, etc.).
We only want to welcome flesh and blood people on our site. Bots or spam software of any kind can safely stay at home. That's why we pull out all the stops to protect ourselves and offer the best possible user experience for you. For this reason we use Google reCAPTCHA from Google. This way we can be pretty sure that we remain a "bot-free" website. By using reCAPTCHA, data is sent to Google to determine whether you are actually human. reCAPTCHA therefore serves the security of our website and, by extension, your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible during registration in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.
reCAPTCHA collects personal data from users in order to determine whether the actions on our website actually originate from people. The IP address and other data that Google requires for the reCAPTCHA service may therefore be sent to Google. IP addresses are almost always truncated within the member states of the EU or other signatory states to the Agreement on the European Economic Area before the data is sent to a server in the USA. The IP address is not combined with other Google data unless you are logged in with your Google account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube, Gmail, etc.) have already been placed on your browser. Then reCAPTCHA places an additional cookie in your browser and takes a snapshot of your browser window.
The following list of collected browser and user data does not claim to be exhaustive. Rather, they are examples of data that, to our knowledge, are processed by Google.
It is undisputed that Google uses and analyzes this data even before you click on the "I am not a robot" checkbox. With the Invisible reCAPTCHA version, you don't even have to check the box and the entire recognition process runs in the background. Google does not tell you in detail exactly how much and what data it stores.
The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version from Google at https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:
Name: IDE
Value: WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-112050167-8
Intended use: This cookie is set by the DoubleClick company (also owned by Google) to register and report a user's actions on the website when dealing with advertisements. Thus, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under the domain doubleclick.net.
Expiration date: After one year
Name: 1P_JAR
Value: 2019-5-14-12
Intended use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiration date: After one month
Name: ANID
Value: U7j1v3dZa1120501670xgZFmiqWppRWKOr
Intended use: We could not find out much information about this cookie. Google's privacy policy mentions the cookie in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under domain google.com.
Expiration date: After 9 months
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users, prevent login information fraud, and protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: NID
Value: 0WmuWqy112050167zILzqV_nmt3sDXwPeM5Q
Intended use: NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google "remembers" your most entered search queries or your previous interaction with ads. This way you will always get tailored ads. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiration date: After 6 months
Name: DV
Value: gEAABBCjJMXcI0dSAAAANbqc112050167-4
Intended use: Once you have checked the "I am not a robot" box, this cookie is set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is further used to make user distinctions.
Expiration date: After 10 minutes
Annotation: This list cannot claim to be exhaustive, as Google's experience shows that it changes its choice of cookies time and again.
By inserting reCAPTCHA, data is transferred from you to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated inquiries. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, time spent on the website or language settings are stored on Google's European or American servers. The IP address that your browser transmits to Google is generally not merged with other Google data from other Google services. However, if you are logged into your Google account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection provisions of the Google company apply to this.
If you do not want any data about you and your behavior to be transmitted to Google, you must log out of Google completely and delete all Google cookies before you visit our website or use the reCAPTCHA software. In principle, the data is automatically transmitted to Google as soon as you visit our website. To delete this data again, you must contact Google support at https://support.google.com/?hl=de&tid=112050167 contact.
Therefore, when you use our website, you consent to Google LLC and its representatives automatically collecting, processing and using data.
Please note that when using this tool, your data may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data may therefore not simply be transferred to insecure third countries, stored and processed there, unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
If you have consented to Google reCAPTCHA being used, the legal basis of the corresponding data processing is this consent. This consent constitutes according to Art. 6 para. 1 lit. a DSGVO (consent) represents the legal basis for the processing of personal data, as may occur when Google reCAPTCHA collects data.
We also have a legitimate interest in using Google reCAPTCHA to optimize our online service and make it more secure. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google reCAPTCHA if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at. https://business.safety.google/adsprocessorterms/.
You can find out more about reCAPTCHA on Google's web developer page at https://developers.google.com/recaptcha/. Google does go into more detail here about the technical development of reCAPTCHA, but you will search in vain for precise information about data storage and privacy-related topics there as well. A good overview of the basic use of data at Google can be found in the in-house privacy statement at https://www.google.com/intl/de/policies/privacy/.
Audio & Video Privacy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details on this below in the corresponding data protection texts. 📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
We have integrated audio and video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or watch the respective content via our website.
If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.
Of course, we want to provide you with the best offer on our website. And we realize that content is no longer conveyed merely in text and static images. Instead of just giving you a link to a video, we offer audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our text and images, we also offer video and/or audio content.
When you access a page on our website that has an embedded video, for example, your server connects to the service provider's server. In the process, data from you is also transferred to the third-party provider and stored there. Some data is collected and stored quite independently of whether or not you have an account with the third-party provider. This usually includes your IP address, browser type, operating system, and other general information about your terminal device. Furthermore, most providers also collect information about your web activity. This includes session duration, bounce rate, which button you clicked on, or which website you used to access the service. All this information is usually stored via cookies or pixel tags (also called web beacons). Pseudonymized data is mostly stored in cookies in your browser. You can always find out exactly what data is stored and processed in the privacy policy of the respective provider.
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the privacy policy of the provider. In principle, personal data is only processed for as long as is absolutely necessary for the provision of our services or products. As a rule, this also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time specifically in cookies. Some cookies are already deleted after leaving the website, others may be stored in your browser for several years.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our website usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the privacy policies of the respective third-party providers.
If you have consented that data from you can be processed and stored by embedded audio and video elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) stored and processed for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.
SoundCloud Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details below in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
We use functions (widgets) of the social media network SoundCloud of SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany on our website. You can recognize the widgets by the familiar orange logo. By using functions such as playing music, data is transmitted to SoundCloud, stored and analyzed. In this privacy policy, we show you what data is involved, why we use SoundCloud and how you can manage or prevent your data or data transmission.
The social media network SoundCloud is an online music platform for sharing and distributing audio files. Musicians or podcasters offer their audio files for download on SoundCloud. SoundCloud can also be used to integrate audio files into other websites. And that's exactly what we did. Typical for SoundCloud are the graphical representations of the audio files in wave form and the comment bar. This allows registered users to listen to and comment on music tracks or podcasts at any time.
Our goal is to provide you with the best possible service on our website. By that, we don't just mean our products or services. A holistic customer service also includes how comfortable you feel on our website and how helpful our website is for you. Through the embedded SoundCloud playback feature, we can deliver acoustic content directly to you, free of charge. You don't have to follow any link first to listen to an audio file, but can start right from our website.
As soon as you visit one of our websites that has a widget (like or share button or playback function), your browser connects to a SoundCloud server. Your data may be transferred to SoundCloud, managed and stored there. For example, SoundCloud learns your IP address and which page (in this case ours) you visited and when. If you have a SoundCloud account and are logged in while browsing our website, the data collected will be assigned directly to your account/account. You can only prevent this by logging out of SoundCloud while you are on our website. In addition to the information mentioned above, data about your user behavior is also stored in the cookies. For example, whenever you click a button, play or pause a piece of music, this information is stored in the cookies. The widget or SoundCloud is therefore able to recognize you and sometimes the widget is also used to provide you with personalized content. SoundCloud not only uses its own cookies, but also cookies from third-party providers such as Facebook or Google Analytics. These cookies help the company to obtain more information about your behavior on external websites and its own platform. As the website operator, we do not receive any information about your user behavior through the cookies used by SoundCloud. The data transfer and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud.
Below we show cookies that have been set when you go to a website that has integrated SoundCloud functions. This list is only an example of possible cookies and cannot claim to be exhaustive. In this example, the user does not have a SoundCloud account:
Name: sc_anonymous_id
Value: 208165-986996-398971-423805112050167-0
Intended use: This cookie makes it possible to include files or other content in websites and stores a user ID.
Expiration date: After 10 years
Annotation:
The sc_anonymous_id cookie is set immediately when you are on one of our websites that has a Soundcloud feature built in. You do not have to interact with the feature yet for this to happen.
Name: __qca
Value: P0-1223379886-1579605792812112050167-7
Intended use: This cookie is a third-party cookie from Quantcast and collects data such as how often you visit the page or how long you stay on the page. The information collected is then shared with SoundCloud.
Expiration date: After one year
Name: Sclocale
Value: de
Intended use: The cookie stores the language setting you have preset.
Expiration date: After one year
Name: _soundcloud_session
Value: /
Intended use: We could not find out any specific information about this cookie.
Expiration date: After end of session
Name: _session_auth_key
Value: /
Intended use: With the help of the cookie, session information (i.e. user behavior) can be stored and a client request can be authenticated.
Expiration date: After 10 years
SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from Facebook and Google Analytics. SoundCloud uses all the information stored in the cookies to improve its own services and to display personalized advertising.
In principle, the collected data remains stored at SoundCloud as long as a user account exists or it is necessary for SoundCloud to achieve the business objectives. How long exactly is stored changes depending on the context and legal obligations. Even if you do not have an account and personal data has been stored, you have the right to request data deletion.
If you have a SoundCloud account, you can manage data processing or delete your entire account via "Settings". However, you can also manage, delete, or disable cookies in your browser exactly according to your needs. The approach always depends on the browser you use. If you decide to delete or disable cookies, please note that all features may then no longer be available. Under the section "Cookies" you will find the corresponding links to the respective instructions of the most popular browsers.
If you have consented that data from you can be processed and stored by embedded SoundCloud elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated SoundCloud elements if you have given your consent. SoundCloud also sets cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
We hope we have provided you with a good overview of the data traffic through SoundCloud. If you would like to learn more about SoundCloud's privacy policy and how it handles data in general, we recommend that you read the company's privacy policy at https://soundcloud.com/pages/privacy.
Vimeo Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details below in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
We also use videos from Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. Certain data may be transferred from you to Vimeo. In this privacy policy, we show you what data is involved, why we use Vimeo and how you can manage or prevent your data or data transmission.
Vimeo is a video platform that was founded in 2004 and has enabled the streaming of videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The portal is free to use, but paid content can also be published. Compared to the market leader YouTube, Vimeo prioritizes high-quality content in good quality. For example, the portal offers a lot of artistic content such as music videos and short films, but also interesting documentaries on a wide range of topics.
The goal of our web presence is to provide you with the best possible content. And to do so as easily accessible as possible. Only when we have achieved this, we are satisfied with our service. The video service Vimeo helps us to achieve this goal. Vimeo gives us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right there on our site. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.
When you visit a page on our website that has a Vimeo video embedded, your browser connects to the Vimeo servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Regardless of whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, your operating system or very basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with built-in Vimeo function. Vimeo can track and store these actions with the help of cookies and similar technologies.
If you are logged in to Vimeo as a registered member, more data can usually be collected, as more cookies may already have been set in your browser. In addition, your actions on our website will be directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while "surfing" on our website.
Below we show you the cookies that are set by Vimeo when you are on a website with an integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.
Name: player
Value: ""
Intended use: This cookie saves your settings before you play an embedded Vimeo video. This way, the next time you watch a Vimeo video, you'll get your preferred settings again.
Expiration date: After one year
Name: vuid
Value: pl1046149876.614422590112050167-4
Intended use: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiration date: After 2 years
Annotation: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click on the button, for example to "share" or "like" the video, further cookies are set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.
The following list shows a selection of possible cookies that are set when you interact with the Vimeo video:
Name: _abexps
Value: %5B%5D
Intended use: This Vimeo cookie helps Vimeo remember the settings you have made. For example, it may be a preset language, region, or username. In general, the cookie stores data about how you use Vimeo.
Expiration date: After one year
Name: continuous_play_v3
Value: 1
Intended use: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or replay a video.
Expiration date: After one year
Name: _ga
Value: GA1.2.1522249635.1578401280112050167-7
Intended use: This cookie is a third-party cookie from Google. By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish the website visitors.
Expiration date: After 2 years
Name: _gcl_au
Value: 1.1.770887836.1578401279112050167-3
Intended use: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
Expiration date: After 3 months
Name: _fbp
Value: fb.1.1578401280585.310434968
Intended use: This is a Facebook cookie. This cookie is used to display ads or advertising products from Facebook or other advertisers.
Expiration date: After 3 months
Vimeo uses this data, among other things, to improve its own service, to communicate with you and to implement its own targeted advertising measures. Vimeo emphasizes on its website that only first-party cookies (i.e. cookies from Vimeo itself) are used for embedded videos as long as you do not interact with the video.
Vimeo is headquartered in White Plains, New York State, USA. However, the services are offered worldwide. In doing so, the company uses computer systems, databases and servers in the USA and also in other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored at Vimeo until the company no longer has an economic reason for storing it. Then the data will be deleted or anonymized.
You always have the option of managing cookies in your browser according to your wishes. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies in your browser settings at any time. This works a little differently depending on your browser. Please note that various functions may no longer be fully available after deactivating/deleting cookies. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.
If you have consented that data of you can be processed and stored by embedded Vimeo elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated Vimeo elements if you have given your consent. Vimeo also sets cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
Vimeo also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Vimeo uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Vimeo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
For more information about Vimeo's standard contractual clauses, please visit. https://vimeo.com/privacy#international_data_transfers_and_certain_user_rights.
You can find out more about the use of cookies at Vimeo at https://vimeo.com/cookie_policy, you can find information about Vimeo's privacy policy on https://vimeo.com/privacy read up.
YouTube Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored. You can find more details below in this privacy policy. 📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data will be transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following, we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, we can't do without interesting videos. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads via Google Ads, Google - thanks to the collected data - can really only show these ads to people who are interested in our offers.
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile with the help of cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, the sharing of content via social media or adding to your favorites on YouTube.
If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y112050167-1
Intended use: This cookie registers a unique ID to store statistics of the watched video.
Expiration date: After end of session
Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: After 8 months
Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: After 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Intended use: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: After 8 months
Other cookies that are set when you are logged in to your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7112050167-
Intended use: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiration date: After 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Intended use: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: After 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Intended use: Information about your login data is stored in this cookie.
Expiration date: After 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Intended use: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: After 2 years
Name: SID
Value: oQfNKjAsI112050167-
Intended use: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: After 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Intended use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: After 3 months
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.
Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as elements from "My activity", photos or documents, products) that are stored in your Google account remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.
In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.
Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on which browser you use, this works in different ways. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.
If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.
YouTube also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de.
As YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to find out more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.
We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white lettering against a red background and the white "Play" symbol to the left. However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website without having to go to the YouTube website. We want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process your data as a result.
If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:
Name: YSC
Value: b9-CV6ojI5112050167Y
Intended use: This cookie registers a unique ID to store statistics of the watched video.
Expiration date: After end of session
Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website via PREF.
Expiration date: After 8 months
Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: After 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 11205016795Chz8bagyU
Intended use: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: After 8 months
Annotation: These cookies were set after a test and cannot claim to be exhaustive.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf on our site, which browser type you use, which screen resolution you prefer or which actions you perform.
YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
Miscellaneous Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Improvement of the user experience 📓 Processed data: Which data is processed depends heavily on the services used. In most cases, this is IP address and/or technical data. You can find more details on this in the respective tools used. 📅 Storage duration: depending on the tools used ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
The category "Other" includes those services that do not fit into one of the above categories. These are usually various plugins and embedded elements that enhance our website. As a rule, these functions are obtained from third-party providers and integrated into our website. For example, these are web search services such as Algolia Place, Giphy, Programmable Search Engine or online services for weather data such as OpenWeather.
We want to offer you the best web offer in our industry with our website. For a long time now, a website has not been just a business card for companies. Rather, it is a place that should help you find what you are looking for. To always make our website more interesting and helpful for you, we use various third-party services.
Whenever elements are integrated into our website, your IP address is transmitted to the respective provider, stored and processed there. This is necessary because otherwise the content will not be sent to your browser and consequently will not be displayed accordingly. It may also happen that service providers also use pixel tags or web beacons. These are small graphics on websites that can record a log file and also create analyses of this file. With the information obtained, providers can improve their own marketing efforts. In addition to pixel tags, such information (such as which button you click or when you visit which page) can also be stored in cookies. In addition to analysis data about your web behavior, technical information such as your browser type or operating system can also be stored in them. Some providers may also link the data obtained with other internal services or with third-party providers. Each provider handles your data differently. Therefore, we recommend that you carefully read the privacy statements of the respective services. As a matter of principle, we endeavor to use only services that handle the issue of data protection very carefully.
We will inform you about the duration of data processing below, provided we have further information on this. In general, we process personal data only as long as it is absolutely necessary for the provision of our services and products.
If we ask for your consent and you also agree that we may use the service, this is the legal basis for processing your data (Art. 6 para. 1 lit. a GDPR). In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
Information on the special tools, if available, can be found in the following sections.
Google Fonts Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as IP address and CSS and font requests You can find more details below in this privacy policy. 📅 Storage duration: Font files are stored by Google for one year ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
We use Google Fonts on our website. These are the "Google fonts" of Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
You do not need to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account data will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at exactly how the data is stored.
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that can be Google to your users free of charge.
Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are free software licenses.
With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.
When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google server. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. Incidentally, API stands for "Application Programming Interface" and is used, among other things, as a data transmitter in the software sector.
Google Fonts stores CSS and font requests securely at Google and is therefore protected. Google can use the collected usage figures to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to analyze and move large amounts of data.
However, it should also be noted that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. It is not clear whether this data is also stored or whether it is clearly communicated by Google.
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.
The font files are stored by Google for one year. Google's aim is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce the file size, increase language coverage and improve the design.
The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google support on https://support.google.com/?hl=de&tid=112050167 contact us. In this case, you can only prevent data storage if you do not visit our website.
Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can therefore get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=112050167. There, Google addresses privacy-related matters, but really detailed information about data storage is not included. It is relatively difficult to get really precise information about stored data from Google.
If you have consented to Google Fonts being used, the legal basis of the corresponding data processing is this consent. This consent constitutes according to Art. 6 para. 1 lit. a DSGVO (consent) represents the legal basis for the processing of personal data, as may occur when Google Fonts is used to collect data.
We also have a legitimate interest in using Google Font to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Font if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at. https://business.safety.google/adsprocessorterms/.
You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ read up.
Google Maps Privacy Policy Summary 👥 Parties concerned: Visitors to the website 🤝 Purpose: Optimization of our service performance 📓 Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates. You can find more details below in this privacy policy. 📅 Storage duration: depending on the stored data ⚖️ Legal basis: Art. 6 para. 1 lit. a DSGVO (Consent), Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). |
We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps enables us to show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. We would now like to explain in more detail what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
Google Maps is an internet map service from Google. With Google Maps, you can search online for exact locations of cities, places of interest, accommodation or businesses using a PC, tablet or app. If companies are represented on Google My Business, further information about the company is displayed in addition to the location. To display directions, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to us. You can get the directions for routes by car, by public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.
In order for Google Maps to be able to offer its full service, the company must collect and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address you enter is also saved. However, this data storage takes place on the Google Maps websites. We can only inform you about this, but cannot influence it. As we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.
The following cookie is set in your browser due to the integration of Google Maps:
Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ112050167-5
Intended use: NID is used by Google to customize ads to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: After 6 months
Annotation: We cannot guarantee the completeness of the stored data. Especially when using cookies, changes can never be ruled out. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data on different data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data is almost certainly still protected.
Google stores some data for a fixed period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.
With the automatic deletion function for location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months - depending on your decision - and then deleted. You can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in your Google account. Click on "Data and personalization" and then on the "Activity settings" option. Here you can switch the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works slightly differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.
We use the "Real Cookie Banner" consent tool to manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents. You can find details on how "Real Cookie Banner" works at <a href="/en/”https://devowl.io/de/rcb/datenverarbeitung/”/" rel="”noreferrer”" target="”_blank”">https://devowl.io/de/rcb/datenverarbeitung/</a>.
The legal basis for the processing of personal data in this context is Art. 6 para. 1 lit. c GDPR and Art. 6 para. 1 lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.
The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consent.
We use the "Real Cookie Banner" consent tool to manage the cookies and similar technologies used (tracking pixels, web beacons, etc.) and related consents. You can find details on how "Real Cookie Banner" works at https://devowl.io/de/rcb/datenverarbeitung/.
The legal basis for the processing of personal data in this context is Art. 6 para. 1 lit. c GDPR and Art. 6 para. 1 lit. f GDPR. Our legitimate interest is the management of the cookies and similar technologies used and the related consents.
The provision of personal data is neither contractually required nor necessary for the conclusion of a contract. You are not obliged to provide the personal data. If you do not provide the personal data, we will not be able to manage your consent.
If you have consented to Google Maps being used, the legal basis of the corresponding data processing is this consent. This consent constitutes according to Art. 6 para. 1 lit. a DSGVO (consent) represents the legal basis for the processing of personal data as it may occur during the collection by Google Maps.
We also have a legitimate interest in using Google Maps to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests). Nevertheless, we only use Google Maps if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses, can be found at. https://business.safety.google/adsprocessorterms/.
If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.
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Source: Created with the Privacy generator from AdSimple